Terms & Conditions

These terms govern the use of GHL Apps and the WA Business Connector product (the "Service"), which links a WhatsApp number to your CRM platform so you can send and receive messages from within the CRM. By installing or using the Service you accept these terms in full.

1. What the Service does

The Service acts as a bridge between WhatsApp and your CRM platform: messages you receive on WhatsApp show up in your CRM conversations, and messages you write from the CRM go out over WhatsApp. The Service is not a WhatsApp or Meta product and is not affiliated with, sponsored by, or endorsed by them.

2. Your WhatsApp number depends on WhatsApp, not on us

This is the most important part of these terms — please read it carefully.

WhatsApp, under its own policies, is what decides your number's quality rating, its sending limits and whether it stays active. If the people you message report or block you, WhatsApp may lower your number's quality rating, reduce its sending limit or restrict it, and that decision is not ours to make or to reverse.

By using the Service you acknowledge and accept this risk. GHL Apps is not responsible for restrictions, suspensions, rate limits, loss of numbers, loss of conversation history, undelivered messages, or any direct or indirect damages arising from decisions WhatsApp makes about your account. You use the Service at your own risk.

To reduce this risk, message only people who opted in, honour opt-out requests immediately, never send unsolicited bulk messages, and respect sending limits. Even with these practices, the final call on your number is always WhatsApp's and is outside our control.

3. Your responsibilities

You are solely responsible for:

• Complying with the applicable laws of your country and your recipients', including data-protection and anti-spam laws.
• Complying with the WhatsApp and Meta Terms of Service and policies.
• Obtaining consent from the people you contact and honoring their opt-out requests.
• The content of the messages you send through the Service.

Using the Service for spam, fraud, harassment, illegal content, or any activity that harms third parties is prohibited.

4. Service provided "as is", no warranties

The Service is provided "as is" and "as available", with no warranties of any kind, express or implied, including continuous availability, freedom from errors, message delivery, or fitness for a particular purpose. We rely on third-party services (WhatsApp, Meta, and your CRM platform) whose changes may affect or interrupt operation without notice.

5. Limitation of liability

To the maximum extent permitted by law, GHL Apps shall not be liable for indirect, incidental, special, or consequential damages, nor for loss of revenue, data, numbers, or business opportunities arising from the use or inability to use the Service. Our total liability, on any basis, shall not exceed the amount you paid for the Service in the month prior to the event giving rise to the claim.

6. Billing

Access to the Service is billed outside the CRM platform, as a monthly subscription per connected number, according to your plan. Non-payment may suspend sending and number connection without deleting your data. Prices may change with prior notice.

7. Suspension and termination

We may suspend or terminate access to the Service if these terms are breached or if the usage puts the infrastructure or third parties at risk. You can stop using the Service at any time by uninstalling the app; on uninstall we stop operating your account and revoke access tokens.

8. Changes to these terms

We may update these terms when the Service changes or the law requires it. The current version is the one published on this page. Continued use of the Service after a change means you accept it.

9. Contact

For any questions about these terms, write to us at [email protected].

Last updated: July 22, 2026.